Mission Statement

Mission Statement —Our 10 COMMANDMENTS
• To ensure safe custody of the value for clients' money and to take ultimate care of their interests — the mandatory step for long term success.

• To provide customized solutions for the diversified needs of clients of various segments.

• To extend in time the prudent research based advisory services to the clients through their individually preferred channels.

• To dedicate completely to the commitment of transparency, professionalism and ethical dealings.

• To provide all round support to the clients for maximization of returns.

• To earn the confidence of the clients by our ability to help them take rewarding investment decisions.

• To strive for achieving greater heights of proficiency in providing services by continually improving on in-house innovative skills and technology with a view to presenting better deliverables.

• To extend its reach and establish its presence throughout the length and breadth of the country.

• To establish Equity People as a friend in need so much so that wherever investors think of parting their funds they will remember Equity People for advice...To Think Investment is to Think Baljit.

• And ABOVE ALL, to get Equity People recognized as paradigm of honesty and business ethics crossing over the usual fence of money spinning goal.